Saturday, March 15, 2008

Not Deepika Padukone the Reason Pepsi did not Renew Contract with Priyanka Chopra

There was report out in Bollywood arena recently that Pepsi did not renew their endorsement contract with former Miss World and current Bollywood actress, Priyanka Chopra because Pepsi was interested to sign Deepika Padukone, the rising star of Bollywood. The news created a buzz in the media. However, one of Priyanka’s close friends has recently said that the reason, for which the contract was not renewed, was not Pepsi’s keen interest to sign Deepika Padukone; rather Priyanka did not agree with the amount Pepsi offered for the renewed contract. Pepsi offered the same amount they paid the actress in the previous contract. However, Priyanka disagreed to sign in a new contract with that amount.

Nowrunning reported:

"Priyanka just couldn't agree with the price that was being offered. The Pepsi people wanted her to work for the same fee again that they paid her earlier. Priyanka wanted to re-negotiate the deal. When the company didn't budge, she opted out," the source said.

Well, it is very hard to say which report is true. Deepika Padukone now symbolizes the youth of Bollywood and in the same way, Pepsi is also focusing on promoting Pepsi as a brand for the youth. So, I would not be surprised if Pepsi had any keen interest to sign Deepika Padukone as its new face.

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